SeatGeek x Major League Soccer

A BELIEF
What makes people passionate about soccer? It’s not the fancy footwork, the goals, or the trophies. It’s the pride, energy, and commitment that goes beyond the field—to the beach, the streets, school yards and more.

Shot on location in Portland, Oregon and Seattle, Washington.

SERVICES
Brand Creative, Brand Strategy, Art Direction, Production, Campaigns, Printed Matter

CREDITS
Client: SeatGeek
Creative Director: Tim McCarthy
Photographer/Director: Eric Ryan Anderson
Videographer: Steven Stauffer

 
 
 
 
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FOCUS
1. Capture the Journey
2. Document Moments in Time
3. Natural Photo Aesthetic

 
 
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DOCUMENTING THE BEAUTIFUL GAME
Those who put the game first. Who wake with the groundscrew, shaking off dreams of defeat. Happy to let the rest of the field get comfy in the parking lot.

 
 
 
 
 
 
 
 
 
 
 
 
 
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Tone of Voice

TOGETHERNESS
Belonging to a community whose aspirations we share

 
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DESTINATION
A sweet exhale. That’s what coming home should feel like.

 
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EXCITEMENT
Good for you. Good for your team. Match day memories.

 
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AUTHENTICITY
...and the comfort of being yourself is true style.

 
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STORY TELLING
Strike. Pass. Slide & tackle. Have fun. Grab a seat. Enjoy the view.

 
 
 
 
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ALL THINGS FIT TO PRINT
As a gift from SeatGeek to season ticket holders of the Portland Timbers, an offset printed, saddle stitched booklet was given as a token of appreciation and commemorating a great season.

Illustrations by Graeme Metcalf.

 
 
 
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