INTRO Zachary Prell was born in California, but his menswear brand was born from a simple belief: Every man deserves exceptional clothing. Injecting fresh energy and a sense of innovation into essential menswear items, Zachary Prell’s vision is thoroughly modern and everything has a purpose. Though based around high quality fabrics and precise detailing, the items aren’t precious.
SERVICES Creative Direction, Brand Creative, Brand Strategy, Brand Collateral, Art Direction, Packaging, Production, Campaigns, Printed Matter, E-commerce and Digital Communications
Two’s A Crowd Two defining elements of men’s style: Adaptability + life moments. How would a ZP guy dress for a work day? Where would he go for a quick bite? Or an afternoon pint? From the work day, to the rooftop, and everywhere else in between
A NEW DIGITAL HOME The refined ecommerce flagship for Zachary Prell captures the brands true essence. The minimal and sophisticated site design helps the users smooth path to purchase as well as showcasing editorial and lifestyle photographic assets.
ECOMM PHOTO REFRESH An update to on-figure photos allowed the user to really see the fit and attention to detail that the Zachary Prell brand is known for.